Senior Associate, Licensing & BD (Contract)
CAREERS__DESC_TITLE
- Identify and develop licensing and co-branding opportunities across multiple consumer and lifestyle categories
- Own end-to-end partnership development, including outreach, proposals, negotiations, internal alignment, and deal closure
- Manage relationships with external partners, licensees, and agencies to ensure smooth execution of agreements
- Support product and campaign development from concept and approvals through production and launch
- Coordinate with cross-functional internal teams to align on deliverables, timelines, and brand standards
- Conduct market research and competitor analysis to identify growth opportunities and white spaces
- Track industry trends, consumer insights, and seasonal opportunities to inform partnership strategy
- Support strategic partnership initiatives, activations, merchandising, and commerce-related programs
- Prepare project updates, performance tracking, and business review materials
CAREERS__REQUIRE_TITLE
- Bachelor’s degree in related fields.
- At least 3 years of relevant experience in Licensing / BD / Partnerships / Brand Collaboration / Consumer Products.
- Experience working with IP brands, marketing agencies, or companies in entertainment, gaming, toys, fashion, or FMCG is highly preferred.
- Strong negotiation, communication, and project management skills.
- Ability to manage multiple workstreams across regions with tight timelines.
- Familiarity with product development and licensing workflows is a bonus.
- Proficient in English, both written and verbal.
- Passion for gaming, youth culture, and entertainment content.
- Able to commit to 1-3 months of training and team collaboration in Shanghai at start of employment