[HN, Lien Quan Mobile] Strategic Marketing Specialist
Unleash the Power: Join Our Arena of Valor Marketing Team!
Are you ready to take your creativity to the next level? At Garena Arena of Valor (AOV), we’re looking for passionate and driven marketers to join our team, where ideas turn into impactful campaigns that inspire millions of players. This is your opportunity to be part of something meaningful — pushing boundaries, creating unforgettable experiences, and shaping the future of gaming through innovative marketing.
About Our Position
We are looking for a Strategic Marketing Specialist to join our team in Hanoi. In this role, you will craft and lead dynamic marketing campaigns — from launching new products and collaborating with KOLs, to creating impactful content and amplifying our presence across media channels. Your work will play a vital role in shaping the AoV brand experience and inspiring millions of players across the gaming community.
- IMC New/Initiative Planning: Propose targets, develop and implement new/initiative IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
- IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
- Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
- Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches. Build simple tools for the team: trackers, dashboards, templates, forms (Google Sheets/Docs)
- Experience: 3 years of experience with proven records in end-to-end IMC Marketing/Brand Marketing
- Background: Bachelor's degree from reputable universities or equivalent practical experience
- Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
- Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
- Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
- Communication: Strong verbal and written communication/presentation /negotiation skills
- Language: Equivalent ~ 6.5 IETLTS in English
- Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing
*APPLICATION FORM GUIDANCE:
Please help to submit your job application package with the documents as
- Your CV
- The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://shorturl.at/yjhxh